About

Browluxe was born in a Canadian studio chair. Founder Giovanna Minenna spent years as a professional brow stylist and microblading artist. Every day, she watched clients leave the studio with flawless, hair-stroke brows, only to struggle recreating that precision at home with the pencils available on the market.

Most eyebrow pencils were designed for bold, defined Western brow aesthetics, with thick tips, limited shade ranges, and formulas that drew on rather than built up. Giovanna wanted a pencil that worked the way microblading does; subtle, precise, buildable strokes that mimicked real hair. What she came up with: a dual-sided triangle tip with a 0.25mm edge for hair-like strokes and a 1mm side for filling, infused with Castor and Jojoba Oil to condition as you define, and paired with a 2cm spoolie for seamless blending. The formula is waterproof, smudge-resistant, and long-wearing.

Designed in Canada. Manufactured in South Korea. Browluxe brings together Canadian sensibility with K-beauty's unmatched precision in cosmetic manufacturing. The result is a pencil that performs like a professional tool, in your hands, every day.