Our Story

Welcome to browluxe®!

We’ve approached the design of our browluxe® Precision Brow Pencils with industry experience, the knowledge of our certified brow stylists, and a love of cosmetics that surpasses how it makes a person look and focuses on how it makes them feel.

Our goal was to create a product that could outperform all others of its kind on the market in quality and usability, while offering it at a price point that makes it a no-brainer decision compared to industry leading brands.

The browluxe® Precision Brow Pencil has been professionally created, expert-tested, and publicly praised by our technicians and clients both in-studio and at home. We are proud to offer you the opportunity to make browluxe® a part of your day-to-day brow beauty routine.

Experience the best with browluxe®.

We sat down with our CEO & Founder, Giovanna Minenna, and asked her a couple questions for you to get to know browluxe® a bit better!

What made you want to start the browluxe® line?

Well, I was sending clients to other retailers to purchase pencils; they didn't know what to buy, what colours etc. so I wanted to have a line in-studio that was really easy to match undertone, skin tone and were easy to use at home for the client. What better brand than our own?!

Why start with a brow pencil?

It's precise. the design on our pencil allows for effortless application. It's the easiest consumer product to send home with a client. all-in-one compact product that you can take with you anywhere.

What elements of the component's design were on your wish list and why?

Well, of course the triangular tip was really important because with the rise of the Microblading trend, we wanted people to be able to replicate a hair-stroke effect and this was the perfect design to be able to do so. Also, I need my brow pencils to have a dual-ended spoolie to facilitate blending and in case i make a mistake (it's a great eraser)!

Why did you choose to expand the line to 8 shades?

It's about being able to match and accommodate each and every undertone, skin tone, hair colour. So we chose 8 unique but universal tones that can match each individual in a custom way, yet swing easily between different hair and skin tones.

What is your favourite non-brow use for the browluxe® pencil?

Freckles and Eyeliner! Freckles with the precise sharp tip

What shade(s) do you use?

Depending what stage my hair colour is in, what my overall makeup look is like and how bold I feel like going with my brow, I use either W-01 Walnut or N-01 Coffee!

Do you prefer a fluffy or bold brow?

Depending on the look that i'm going for - if the brows are the focus then BOLD - but if i'm going for a more day-to-day natural look then fluffy all the way!

What can we expect to come next for browluxe®?

You'll just have to wait and see!