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The Detox Market, Feelunique And More Retailers Reveal Captivating Products From IBE NY 2019
...“I appreciate a brand that is focused on doing one thing like brows very well. Typically, these are the products that end up being the staples of my makeup bag. The founder Giovanna [Minenna] gave us a brow tutorial with her precision pencil while explaining her product development process. This is a cleanly formulated and well-edited line at an accessible price point.”
Brows that wow: browluxe Precision Brow Pencil
At first glance, the
Browluxe Precision Brow Pencil
(C$21.95) looks very similar to the Benefit Goof Proof, and more or less, it works the same way. This pencil is housed in a luxurious gold casing and features a spoolie on one end and a retractable pencil on the other. The pencil side is actually angled to replicate a microblade, allowing you to recreate those fine strokes representing brow hairs"...
5th Annual IBE NY Event Attracts Indie Beauty Brands From Around The World
..."This year's New York City edition of the Indie Beauty Expo will take place August 21 and 22 at Pier 94 on Manhattan's West Side. And, brands from nearly every continent will be exhibiting at show - more than 225 of them, all hoping to capture the attention of buyers, influences, media pros, and investors".
Beauty & Etc.
The Indie Beauty Expo 2019 + My Top Picks!
..."As someone who has expertly sparse eyebrows, a good eyebrow pencil is a must in my everyday routine. I stopped to talk to the CEO & Founder of browLuxe, Giovanna Minenna. She quickly explained what makes browluxe so unique and I was quickly able to see how it performs better than other brands. I explained to her a few of my challenges like- oily skin and color matching".
Anthology of Independent Beauty
Anthology Of Independent Beauty Celebrates Five Years Of IBE And Reveals Retail Buyers’ Favorite Brands
..."The survey results yielded an eclectic mix of 15 buyer attendee favorite brands. They are unisex skin and body care brand Alder New York; K-beauty range Banila Co; clean beauty-focused brands Berlin Skin, Dr. Botanicals, Erbaviva and Province Apothecary; CBD wellness companies BLNCD Naturals and Winged; arch specialist Browluxe; superfood-infused mask upstart Elina Skin; sustainable hair and body care brand Ethique"
Beauty & Etc.
..."I absolutely love the formula of this pencil as it lasted very long and looked natural. I often received compliments when I wore this pencil. The tip of the pencil was more on the thicker side, but helped me to achieve better hair like strokes. This has to be one of the best brow pencils that I ever used. As someone who relies on a good brow pencil daily, I’m often going through brown pencils frequently"
From Tinting To Tattooing: How To Know Which Eyebrow Treatment Is Right For You
..."Thanks to the modern generation of
like Cara Delevingne and Lily Collins, the brow conversation has shifted from how to make them as skinny and tweezed as ever to how to get the most feathered,
possible. And, from tinting and threading to microblading and lamination, the beauty industry has caught up with the demand for contemporary eyebrow treatments".
Leaping Bunny Program
browluxe Precision Brow Pencil
..."The Precision Brow Pencil from
is the real deal. The angled tip is wonderful for application and helps to create seamless strokes for perfectly shaped brows. The spooley on the other end is fluffy with bristles that are soft yet strong, and brush out the brows impeccably. Also, doesn't it look so luxurious? The precision eye pencil comes in eight shades and the website helps find your
. Additionally, all shades are vegan"...
Giovanna Minenna - browluxe®
..."After attending Toronto’s top professional markeup artisty school, and then workin in the film and movie industry, #beautyboss, Giovanna Minenna felt a void and decided to start her own business. She eventually launcher her own brow line: browluxe®. The intent behind browluxe® came from a lack of shade-focused products in the brow space. Read on more to find out about Giovanna and her brand"...
Bottles 'n Blondes
Ashley and Kayla's February Favorites
..."I am such a fan of this product! Not only do I love the fact that it was created and developed by the brow queen herself, Giovanna Minenna, but it is also vegan friendly and cruelty free! The triangular tip of the pencil helps to mimic hair like strokes which creates a natural looking brow that lasts all day long! There are also a variety of colors available to work with any skin tone"...
The Marilyn Denis Show
S10:E158 Friday, June 12th, 2020
..."If needed, fill/shape your brows by brushing up the hairs. A dual-ended brown pencil is a great versatile tool to have in your makeup bag for this. You can use the precision tip brown pencil to fill in any sparse areas and create your desired shape/thickness using small angled strokes. Use less pressure in the areas where you want a softer look and more pressure where you want more density. To finish up your brows, brush up the hairs with bristle end."...