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June 26, 2019
At browluxe® we believe in good ingredients, sustainable shipping and an incredible product. Another thing we believe in is being good to animals and to our planet, most of us over here at HQ have animals of our own and aim to preserve this beautiful earth. We believe in being cruelty-free, vegan-friendly and paraben-free. That means using sustainably sourced ingredients whenever possible and never testing on animals or formulating with animal-derived products or by-products. It also means being transparent with our browluxe® community. As we continue to grow, we’re taking steps to be more environmentally-conscious every day. Especially as more clean-focused ingredients and technologies are developed; we are researching like crazy to only bring you the best! Our latest planet-loving choice? We’re excited to share that we are officially Leaping Bunny certified! Leaping Bunny is the gold standard for cruelty-free certifications.
Here is how Kim Paschen, Program Manager at Leaping Bunny, describes the details of what it means to have the Leaping Bunny Certification:
What is the Leaping Bunny Certification?
Leaping Bunny certifies companies to be free of animal testing at all stages of product development, from ingredients to formulations to finished products.
What are the standards that a brand must meet in order to get the certification?
In order to become Leaping Bunny certified, a company must submit documentation that demonstrates their entire supply chain is free of animal testing as well as their finished products. They also must promise to recommit to the Leaping Bunny Program annually and be open to a third-party audit of their supply chain management.
What does a Leaping Bunny certification mean for the customer? What does this tell them about a product or brand?
A shopper can be assured that when they purchase products from a Leaping Bunny certified company, they are purchasing something that is verified to be free of animal testing at all stages of product development. They can also be assured that the brands on Leaping Bunny’s list have all had to renew their commitment to the program within the last 12 months in order to remain certified.
Consumers are educated and aware that testing on animals is outdated and unnecessary. There are many incredible brands making the switch to creating cruelty-free products that are completely safe and professional-grade.
There is no more guessing if browluxe® products are cruelty-free. We are proud of our Leaping Bunny Certification and can’t wait for you to share in our excitement with us!
September 04, 2019
Team browluxe® was delighted to take part in the 2019 Indie Beauty Expo in NYC. Indie brands is the fastest growing category of all beauty brands, and browluxe® is proud to be one of them. Indie beauty has quickly become a ‘must have’ in almost every retailer collection and are now directly influencing key trends in their markets. The Indie Beauty Expo (IBE) was founded to support the growth and success of these brands in the beauty industry, and the entrepreneurs behind them.
July 26, 2019
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