Our Indie Beauty Expo Recap and the 411 on our favourite brands!

Our Indie Beauty Expo Recap and the 411 on our favourite brands!

Recap on our first visit to Indie Beauty Expo New York City, and the 411 on our favourite brands!

Team browluxe® was delighted to take part in the 2019 Indie Beauty Expo in NYC. Indie brands is the fastest growing category of all beauty brands, and browluxe® is proud to be one of them. Indie beauty has quickly become a ‘must have’ in almost every retailer collection and are now directly influencing key trends in their markets. The Indie Beauty Expo (IBE) was founded to support the growth and success of these brands in the beauty industry, and the entrepreneurs behind them.

A little background on IBE; it was specially created for independently owned brands, who are ready for distribution. This event gives brands the platform to meet retailers, distributors, press, other entrepreneurs and important individuals in the industry, and get the word out about their amazing products. Why do retailers look for indie brands to add to their collections? It is the smaller, lesser known brands that give retailers the edge on their competition.  

At the browluxe® booth we had the pleasure of meeting incredible retailer, industry press and influencers, and like-minded individuals who have similar values to ours. It is so important to us that we collaborate with brands and partners who understand our vision and goals.

Team browluxe®, our booth-mates Graydon Skincare, and 250 other brands touched down at the 88,000-square-foot Manhattan venue, Pier 94. It was an honour to meet, mingle and see what other brands were doing. We are so inspired and are excited to give you the low-down on some of our favourites;

Graydon Skincare

Our friends at Graydon Skincare curate products that set them apart thanks to plant-powered ingredients. We’ve personally experienced their transformative effects on our skin. It’s rare that you find a brand who sources as local as possible AND that actually have a positive effect on your skin. Their products not only look and smell spectacular, but contain a plethora of bioactive ingredients which work to maintain and restore the youthful beauty in your skin.

Check them out and hop on the Canadian skincare bandwagon! We’re loving the ride. 

Saalt Co. 

The Saalt Menstrual Cup is what is going to make you leave your tampons behind! They have the cutest cups, and with your purchase, you are supporting a B Corp that is leading a period poverty initiative. Saalt cups are nontoxic, thoughtfully-designed (no irritating seams!) and come in different sizes and material density so there’s a cup for every body. 

We’re so excited to be able to share a sustainable, give-back option for your monthly gift.  


Winged is for the woman who harnesses the power of cannabinoids so she can catch her breath, stand up tall, and take flight. Women experience anxiety, depression and PTSD at twice the rate of men. That’s why Winged created a CBD product line specifically formulated for women.

Interested in finding out more? Head over to https://wingedcbd.com today.


Give your booty a little love with these revolutionary butt masks. Without Bawdy cracking (pun intended) open the beauty industry to include butt skin beauty, the category would not exist! Take self-care to the next level and sheet mask that tushy with clean ingredients and the cutest designs.

On top of our amazement at their kick-ass product, we absolutely love their marketing!

Honey Belle

Honey Belle products are created by real humans, with real love, for an intention of natural healing. They use clean, natural, and organic ingredients, and create them in small-batches in their micro-factory in Southern California. They put affordability back into natural skincare products and were our lovely neighbours at the IBE show. 

Not only is their lip balm a staple in our daily routines, their #SoapforSouls project to increase the availability of personal hygiene in homeless shelters and on medical missions to third world countries allows every purchase to make a difference in the lives of others.

There are so many amazing brands that showcased at IBE, and we feel so fortunate to have been a part of the magic. We can’t wait to show you what we have planned next for browluxe®.

Talk soon,


PSSSTTTT - here's your monthly reminder to re-stock on your perfect shade! 
Use promo code IBE15 for 15% OFF your next order at browluxe.ca.